What is SEO?

Simply put, search engine optimization is nothing but an optimization process of a website where we want as much visibility of our content, posts, and business on search engines like Google, Yahoo, Bing, and ChatGPT. Improved visibility can also called rankings or organic traffic. Organic traffic means free. For maximum visibility, we need to optimize websites so that businesses can grow their brand with fewer expenses on paid advertising. From Alt image text to keyword research and optimization, SEO covers a wide range of strategies and it is quite time-consuming as well as it takes time to come it full effect. The result can take from a couple of weeks to up to 6 months.

What is Paid Advertising?

If you pay any marketplace for the advertisement of your brand and/or company to bring more brand awareness, sales, traffic, engagement etc then it’s called paid marketing. Paid marketing can be online or offline. Online paid marketing is those that we pay, for instance; use Meta to advertise our brand/company to Meta users as a potential customer. Similarly offline marketing can be placing a billboard in high-traffic areas in the city.

Execution

Both SEO and paid advertising have different levels of execution. SEO is more complex as compared to paid advertising. Research keywords, phrases, keywords difficult, on-page, off-page, backlinks etc. The framework for SEO is deep and can take long days for execution. If properly executed the ROI is better than the paid media or advertising

Paid advertising is comparatively cheaper as you are paying data hubs like Facebook, Google, Snapchat, and TikTok certain money as paid advertising to show your brand, content, and business to potential consumers. Execution needs to be done very carefully for paid advertising as a company can face loss if we can’t optimize our advertising campaigns.

Time For Results

SEO can take quite a while to show results after you do optimizations. You have to also know all the Google SEO guidelines so that your optimization won’t be flagged by Google bots, which may hurt your SEO strategies and your business overall. You can expect results anywhere from 3 months to a year to fully get results in the case of SEO.

Paid advertising starts showing results within a week if not days. You are burning money to bring more traffic instead of organic traffic. That means you have to be very careful while doing paid advertising as you can start losing money if the advertising is not done by professional ad experts.

Benefits and Challenges of SEO

The benefits surpass the paid advertising but there are challenges to getting organic traffic through SEO.

Benefits

1. Free Traffic which means zero dollars on advertising cost
2. Building Trust and relationships is easier
3. Better conversion rate as being an authority business in that domain
4. Scaling chances go higher as more people share and like the organic content that ranks easily
5. Get high-quality traffic and leads free of cost
6. Cost-effective and better ROI

Challenges of SEO

1. AI has made challenges even bigger as most of the search engines give results in a summary which means less organic traffic.
2. Time-consuming, need to have patience
3. Have to put consistent effort into following all the search engine rules and policy updates
4. Stay up to date on the current trends, keywords, search phrases and more
5. Getting a backlink from credible sources is getting harder. You might have to pay for that.
6. Can have a negative impact if not done right which might be a serious issue in the long term.

Benefits and Challenges of Paid Marketing

Paid marketing has its own benefits if done right. We will also discuss some of the challenges faced with paid marketing.

Benefits

1. You can build the business quickly and go to market as soon as possible
2. Reach a wide range of audiences and potential customers which can be profitable if done right
3. You can get a measurable result from paid marketing like cost per lead, ROAS, etc which can help you to make decision in a quick basis
4. You can track your metrics fast and easily saving time
5. You can easily scale if your ads campaigns are performing well which means getting more sales and revenue in a shorter period of time. Scaling to the next level.

Challenges

1. Paid marketing can be expensive and budget can be an issue if not done right
2. Competition can make the paid ads more challenging and the margin can be less
3. Paid campaigns can be complex if not done by professionals.
4. Is more technical and time-sensitive as ads get older the audience interest may decline if proper action is not taken.

Conclusion

To conclude, what we want our clients and business professionals to do is use both of the approaches to get optimum results. SEO will gradually take the pace but use professionals to do the paid marketing so that they can get more value for their dollar and better ROI. Both approaches are necessary for a thriving business. You cannot wait for the SEO to take effect as other competitors are taking the market share through compelling paid ads. And also you mustn’t depend on paid ads only as SEO can bring you the better ROI in the long term. Building credibility and authority is the ultimate goal of any business.

The post Should Businesses Focus on SEO or Paid Advertising? first appeared on Business Consultancy Firm.

• Trust

One of the main reason many business and people starts their websites is to gain trust from their online clients or customer and be credible in this internet world. This is the best way to attract customers and earn their trust. Showcasing your past work, and business details like licence number, registration number and so on. This will help all the online traffic to trust in your business and be more inclined to work with you and be your customer. To earn trust you have to be very careful while building your website. If you want professionals like Sonysha to help you build your website, let us know, our team of professionals will help you to curate your dream website.

• Easy and Cheap to Build

Sonysha has been helping small businesses and projects to build their websites whether clients are selling Nepali/Indian foods, gas station websites, logistics, beauty salon, charity websites, fashion websites, e-commerce websites selling shoes, jewellery or anything else. We help to build websites in an easy, dynamic and cheap way so the client doesn’t have to waste their time and effort learning all the necessary skills. You are good and running a business and we are good at building websites. Nowadays, it has been so easy and affordable to build a website and reach millions of your potential audience.

• Build Scalable Operations and Process

When building a website the client needs to think on a big scale where they could sustain and scale what product or service they are trying to sell in the market. The website helps them to achieve that in a smooth and scalable way. From SEO bringing millions of traffic from organic search engines or from acquiring customers through digital ads, email popups, games, bonuses or many other things, we can scale your operation in a scalable way through a website. From online payments, instalment payments, one-touch checkout, fast shipping, and reviews from the customers to automation, there are a lot of areas where the website helps businesses like yours to achieve that in your operations and build a strong process.

• Social Proof and Showcasing Work

Website can be a powerful tool for your business to showcase your products and services, it can also be a testament to the audience that your business is legit and has some social proof to back that. The website can also be your place whether you are a business owner, artist, or freelancer, you can showcase your talent, products or services, portfolios, testimonials, projects, and case studies to prove to your traffic and future clients that you have that ability to give that product or services.

• Analytics and Customer Insights

Getting all of your data from your website in this internet world is vital for any businessman or website owner. Customer insights like demographics, age, gender, interest etc can help business owners make informed decisions for the success of the business.

• Cost-Effective Marketing

Building your own website is a cost-effective way to market your products or services. With a website, you can reach a global audience without the high costs associated with traditional advertising. Additionally, you can use various digital marketing strategies, such as SEO, content marketing, and social media integration, to drive traffic and generate leads.

• Value Proposition and Brand Image

A website is an ideal platform to communicate your company’s unique value proposition. It helps potential customers understand why they should choose your business over competitors and how you can solve their problems. By educating customers through your website, you lay the groundwork for long-term relationships that contribute to business growth.

For example, if you are a fitness trainer, your website can explain the challenges your target audience faces, such as maintaining motivation or finding effective workout routines. Then, showcase how your personalized training plans and supportive community can help them achieve their fitness goals, emphasizing why your approach is the best choice for them.

Conclusion

Building your own website is an investment in your brand’s future. It provides control, credibility, accessibility, and a platform to showcase your work, all while offering cost-effective marketing and valuable customer insights. With the flexibility to adapt and grow, a website is an essential tool for success in today’s digital landscape.

Ready to take the plunge and build your own website? The benefits are clear, and the opportunities are endless. Contact Sonysha for your new project

The post 7 Reasons to Start your own website first appeared on Business Consultancy Firm.

Value Proposition

Craft a Clear Value Proposition Your landing page should immediately communicate what you’re offering and why it’s valuable. A strong value proposition will grab visitors’ attention and encourage them to stay and explore further.

Curate Headlines

Create an Engaging Headline The headline is the first thing visitors read. It should be concise and directly address the visitor’s problem or desire. A great headline can pique curiosity and prompt further engagement.

Call To Action (CTA)

Design a Strong Call-to-Action (CTA) Your CTA buttons should stand out. Use action-oriented language that encourages visitors to take the next step. Phrases like “Get Started Now,” “Join Free,” or “Download Today” can be very effective.

Compelling Graphics and Visuals

Use Compelling Visuals Visuals play a crucial role in capturing attention and conveying your message. High-quality images and videos that are relevant to your offer can significantly boost engagement.

Build Trust Through Content

Incorporate Trust Signals Building trust is essential. Include testimonials, reviews, and trust badges to show visitors that others have had positive experiences with your brand. Social proof can significantly increase credibility.

Forms Design and Placement

Keep Forms Simple If your landing page includes a form, minimize the number of fields. Only ask for information that is absolutely necessary. The shorter the form, the more likely visitors are to complete it.

Mobile Optimization

Optimize for Mobile In an era where mobile browsing is prevalent, your landing page must look great and function well on all devices. Ensure responsive design for a seamless user experience.

Social Proof

Highlight Social Proof Showcase social shares, user-generated content, or case studies. Social proof can be a powerful motivator, showing visitors that others trust and value your product or service.

A/B Testing

A/B Test Regularly Continuously test different versions of your landing page to see what resonates best with your audience. A/B testing allows you to make data-driven decisions to optimize conversions.

Page Speed

Ensure Fast Loading Speed A slow-loading page can turn visitors away before they even see your content. Optimize your page for quick loading to keep visitors engaged and reduce bounce rates.

Conclusion

In Conclusion, Creating a high-converting landing page is all about understanding your audience and delivering a clear, compelling message in an attractive, easy-to-navigate format. By following these tips, you can create a landing page that not only attracts visitors but converts them into loyal customers. Happy optimizing!

The post Tips for creating high converting landing pages for websites first appeared on Business Consultancy Firm.

Mobile Optimization:

With the majority of users accessing websites on their mobile devices, ensuring your site is mobile-friendly is a top priority. Use responsive design to adapt your site to various screen sizes, making navigation easy and content accessible on smartphones and tablets. Google also prioritizes mobile-friendly sites, so this can significantly impact your SEO.

Website Loading Speed:

A slow website can frustrate users and lead to a high bounce rate. Optimize your site’s loading speed by compressing images, minimizing CSS and JavaScript files, and leveraging browser caching. Tools like Google Pagespeed insights can help you identify areas for improvement.

Easy Navigation of Website:

A clear and intuitive navigation structure makes it easy for visitors to find what they’re looking for. Use a simple menu layout with descriptive labels for each section.  Implement a search bar to facilitate quick access to specific content. Ensure that users can easily return to the homepage from any page on your site.

Content on your website:

Content is king in the digital world. Provide valuable, informative, and engaging content that resonates with your audience. Use a mix of text, images, videos, and infographics to make your content more appealing. Regularly update your blog and other sections to keep the site fresh and relevant.

Readable Website Layout:

Your website’s layout should be clean and uncluttered. Use plenty of white space to make your content easy on the eyes. Choose a legible font size and style, and use contrasting colors for text and background to enhance readability.

Call to Action Buttons:

Strategically place clear and compelling CTA buttons throughout your site to guide users towards desired actions, such as signing up for a newsletter, making a purchase,  or contacting you. Make sure these buttons stand out and are easy to find.

Accessibility:

Ensure your website is accessible to all users, including those with disabilities. Use alt text for images, provide transcripts for videos, and ensure your site is navigable via keyboard. Tools like WAVE can help you check your site’s accessibility.

Security Features:

A secure website builds trust with users and improves your search rankings. Implement HTTPS to protect user data and display a secure connection indicator in the browser. Regularly update your website’s software and plugins to protect against security vulnerabilities.

SEO best practices:

Integrate SEO best practices to enhance your website’s visibility. Use relevant keywords in your content, meta tags, and alt text for images. Create a sitemap and submit it  to search engines to ensure all your pages are indexed. Ensure your URLs are clean and descriptive.

User Testing:

Conduct regular user testing to gather feedback on your website’s performance and usability. Use this data to make necessary adjustments and improve the overall user experience. Tools like UserTesting or Hotjar can provide valuable insights.

Conclusion:

Creating a user-friendly website is an ongoing process that requires attention to detail and a focus on the user experience. By optimizing for mobile devices, ensuring fast loading times, simplifying navigation, and following SEO best practices, you can create a website that not only attracts visitors but keeps them engaged. Remember, a happy user is more likely to become a returning customer, so invest in making your website the best it can be.

The post How to Develop a User-friendly website? first appeared on Business Consultancy Firm.

Modern websites can do many great things for your business, from attracting more customers through engaging and dynamic layouts and designs to bringing more traffic through SEO. Every business has to change with current technology trends, and the same goes for building websites and their basics. Your brand should represent whatever you are trying to show to your audience in a clear and less time-consuming way, if possible getting a lead, or faster conversion, which in the end help in your sales and profit.

We Sonythapa have built some of the best websites for our clients at the most affordable rate with full support for their digital marketing growth which we will be showing in the content below.

This is the Indo-Chinese restaurant designed with options from locations, pickup, delivery with donations and tip options for the customer. After the website was built business traffic seems rising and their brand presence with the intention of market capture is growing.

This was designed for the beauty salon with the objective of booking an appointment for all the services, categories and sub-categories of the services with the motive of getting notifications and messages of appointment booking. After the website the customers felt it was easier to surf and book the services and appointments online without any hassle, helping both the party and overall make the brand bigger and better.

This the Jwellery e-commerce store which is growing its sales through digital marketing and social media advertising. We built this store with 5 pages and 10 products with an objective of shipping products from in-house and through drop shipping integrating different apps from ebay, amazon to walmart.

These are few of the examples that we are working on and providing services to our client. If you have any of your dream projects, let us know and we will help you to make it real and scale.

The post Modern Website Designed By SonyshaThapa first appeared on Business Consultancy Firm.

1. 24/7 Availability Imagine having a store that’s open 24 hours a day, seven days a week. A website provides that kind of accessibility. Customers can browse your products, read about your services, and contact you at any time, from anywhere in the world.
   
2. Credibility and Trust In today’s world, people expect businesses to have an online presence. A well-designed website can build trust and show that you are a legitimate business. It’s where you can share testimonials, showcase your portfolio, and provide detailed information about your offerings.
   
3. Cost-Effective Marketing Traditional advertising can be expensive. A website, however, is a cost-effective way to market your business. With search engine optimization (SEO), social media integration, and blog posts, you can attract new customers without breaking the bank.
   
4. Wider Audience Reach A physical store limits you to a local customer base. A website, however, opens the doors to a global audience. No matter where someone is located, they can find you and learn about what you offer.
   
5. Showcase Your Work A website is the perfect platform to display your work. Whether you’re a photographer, a designer, or a craftsman, you can create galleries or portfolios to highlight your best projects. This visual showcase can help attract new clients and customers.
   
6. Customer Convenience Customers love convenience. With a website, they can easily find information about your business, such as your contact details, opening hours, and location. Additionally, you can include a FAQ section to answer common questions, saving both you and your customers time.
   
7. Increased Sales By having an online store, you can sell products directly through your website. This means more sales opportunities and the ability to reach customers who prefer shopping online. Plus, you can offer special online deals and discounts to entice buyers.
   
8. Stay Competitive In many industries, not having a website can put you at a disadvantage. Your competitors likely have websites, and potential customers might choose them over you if they can’t find you online. A website helps you stay competitive and relevant in your field.

Conclusion

Having a website is no longer optional; it’s a necessity. It’s an investment in your business’s future, helping you reach more people, build credibility, and increase sales. So if you haven’t already, it’s time to take the plunge and create your own website. Your future customers are waiting to find you online!

The post Why Every Business Needs a Website: Simple Benefits Explained first appeared on Business Consultancy Firm.

1. Spend less time on Facebook and TikTok
2. “A total stupid waste of time”-JPMorgan CEO targeting two social media apps
3. Better use of time would be reading widely and consuming history books

At a recent event at the Georgetown Psaros Center for Financial Markets and Policy, JPMorgan CEO Jamie Dimon shared his thoughts on how young people can better utilize their time. When asked for advice, he emphatically recommended that students cut back on social media, calling platforms like TikTok and Facebook a “total stupid waste of time.”

Dimon emphasized the importance of reading, particularly history, as a way to gain valuable insights. He encouraged students to seek diverse perspectives, stating, “If you’re a Democrat, read the good Republican viewpoints, and vice versa.”

He highlighted the significance of learning from historical figures, mentioning names like Nelson Mandela, Abraham Lincoln, and Sam Walton as inspirations. “You only learn by reading and engaging with others,” he said.

Unlike many of his peers, Dimon maintains a low social media profile, primarily using LinkedIn and admitting to a secret Instagram account in 2021. He has also expressed concerns about social media’s negative impacts, particularly in his annual letter to shareholders. Dimon noted issues like election manipulation and the detrimental effects on children’s mental health, urging social media companies to take swift action to address these challenges.

Dimon’s message is clear: prioritizing reading and critical thinking can lead to a more enriching and informed life.

The post Social Media, Total Waste of Time, Says JPMorgan CEO first appeared on Business Consultancy Firm.

1. Neglecting Mobile Optimization

The Mistake:

Many website creators design their sites primarily for desktop users, forgetting that a significant portion of traffic comes from mobile devices.

Real Example:

A local restaurant built a stunning website but didn’t ensure it was mobile-friendly. Visitors on their smartphones struggled to navigate the site, leading to missed reservations and frustrated customers.

The Solution:

Always use responsive design, which automatically adjusts your site for different screen sizes. Tools like Google’s Mobile-Friendly Test can help check your site’s mobile performance.

2. Overcomplicating Navigation

The Mistake:

Creating a complex menu with too many options can confuse visitors and lead them to leave your site.

Real Example:

An e-commerce site included a sprawling menu with dozens of categories and subcategories. Users found it overwhelming and often abandoned their shopping carts in frustration.

The Solution:

Keep your navigation simple and intuitive. Aim for a maximum of seven main menu items, and ensure that users can easily find what they need.

3. Ignoring SEO Basics

The Mistake:

Many people think that simply having a website is enough for it to rank well on search engines. This often leads to a lack of optimization for search engines (SEO).

Real Example:

A small business launched a beautiful website but didn’t incorporate basic SEO practices. As a result, they struggled to appear in search results, limiting their visibility and traffic.

The Solution:

Research keywords relevant to your business and incorporate them into your site’s content, meta descriptions, and titles. Tools like Google Keyword Planner can help identify valuable keywords.

4. Skipping Content Planning

The Mistake:

Failing to plan content before launching can result in a disorganized site with irrelevant or low-quality information.

Real Example:

A freelance graphic designer created a website with sporadic blog posts and portfolio pieces. Without a clear content strategy, the site appeared unfocused and inconsistent, leading potential clients to doubt their professionalism.

The Solution:

Outline your website’s content before you start building. Establish a content calendar for blog posts, and ensure all information aligns with your brand message.

5. Overloading with Plugins

The Mistake:

While plugins can enhance functionality, overloading your site with them can slow down performance and create security vulnerabilities.

Real Example:

A blog owner added numerous plugins to improve SEO, social sharing, and analytics. The site became sluggish and prone to crashes, frustrating readers and hurting engagement.

The Solution:

Limit the number of plugins you use and only install those that are necessary. Regularly audit your plugins to remove any that aren’t adding value.

6. Forgetting About Accessibility

The Mistake:

Designing without considering accessibility can alienate users with disabilities, resulting in a site that’s difficult to navigate for many.

Real Example:

An online store had a beautiful design but used low-contrast colors and tiny fonts. Users with visual impairments found it challenging to read product descriptions, leading to lost sales.

The Solution:

Adopt web accessibility standards (like WCAG) when designing your site. Use high-contrast colors, alt text for images, and ensure your site is navigable via keyboard.

7. Not Setting Up Analytics

The Mistake:

Launching a site without analytics is like sailing without a compass. You won’t know how your site is performing or where to make improvements.

Real Example:

A new blog started strong but didn’t set up Google Analytics. After a few months, the author realized they were losing traffic, but without data, they had no idea why.

The Solution:

Set up analytics tools like Google Analytics from day one. Regularly review your data to understand user behavior and make informed decisions about improvements.

Conclusion

Building a website is an exciting journey, but it’s easy to stumble into common pitfalls. By avoiding these known unknown mistakes, you can create a more effective and user-friendly site.

If you’re looking to build a website but want expert guidance to ensure you steer clear of these pitfalls, let’s talk! Book a call with me, and we can discuss your vision and how to make it a reality. Happy building!

The post Common mistakes when building your website first appeared on Business Consultancy Firm.

1. Establish Your Online Presence

A website acts as your digital storefront. It’s where people can learn about you and what you offer. Without a website, you’re missing out on a significant opportunity to showcase your skills, products, or services. In a world where first impressions matter, a professional website can set you apart from the competition. Additionally, your data will be with you and you can use it in favour of you or your business to generate income. Selling some products and services to your first-hand audience.

2. Build Credibility

In today’s market, consumers often research online before making decisions. Having a well-designed website adds credibility to your brand. It shows that you are serious about your business and that you care about how you present yourself. A polished site can help build trust with potential clients or customers.

3. Control Your Brand Narrative

With your own website, you have complete control over your brand’s message. You can share your story, values, and vision in your own words. This personalization helps create a connection with your audience, allowing you to communicate more effectively and build lasting relationships.

4. Showcase Your Work

A website is an excellent platform to showcase your work. Whether you’re a photographer, writer, or artist, having a portfolio section allows you to display your best projects. This not only highlights your skills but also gives potential clients a taste of what they can expect from you.

5. Improve Your Visibility

Search engines love websites! By having your own site, you increase your chances of being found online. With the right search engine optimization (SEO) strategies, you can attract more visitors and potential clients. This visibility can significantly impact your growth and success.

6. Reach a Wider Audience

Social media is great for connecting with friends and followers, but it has its limitations. A website allows you to reach a broader audience beyond your social media circles. You can attract visitors from all over the world, expanding your reach and potential customer base.

7. Generate Leads

A website can be an effective tool for lead generation. You can create contact forms, offer newsletters, or even set up e-commerce features to facilitate sales. This makes it easier for potential customers to connect with you and for you to convert those leads into actual clients.

Need Help with Your Website?

If you’re feeling overwhelmed or unsure about where to start, don’t worry! I’m here to help. Whether you need a personal blog, a professional portfolio, or a full-fledged business site, I can guide you through the process of developing a website that meets your needs.

Creating a website doesn’t have to be complicated or stressful. Let’s work together to bring your vision to life. Reach out to me today, and let’s get started on building your online presence!

Creating your own website is an investment in your future. Don’t miss out on the opportunities it can bring. Take that step today, and watch your online presence grow!

The post This is why you should start your own website first appeared on Business Consultancy Firm.

Starting my website (sonyshathapa.com) design business was an exciting and transformative journey, and I’m thrilled to share how I got it off the ground. If you’re a business owner and want your website built in a professional way reach me and we can discuss further.

1. Discovering My Passion

It all began with my love for technology and design. I spent countless hours (even during my college days) tinkering with websites, creating designs for fun, and learning the ropes of web development. What started as a hobby quickly turned into a passion, and I realized I wanted to turn this into a career.

2. Building the Skills

I knew that to stand out in the competitive world of web design, I needed to sharpen my skills. I took online courses, read books, and practised by creating websites for friends and family. This hands-on experience was invaluable, helping me build a solid portfolio.

3. Setting Up the Basics

With a clear vision in mind, I set up the foundational elements of my business. I chose a business name, registered a domain, and created my own website to showcase my work. I also took care of the legal stuff—registering my business and setting up a separate bank account.

4. Developing a Portfolio

A strong portfolio is essential for attracting clients. I started by designing a few sample websites and working on projects for friends and local businesses. Each project added to my portfolio, demonstrating my skills and style.

5. Marketing and Networking

Next, I focused on getting the word out. I used social media platforms, joined relevant online communities, and attended local networking events. I also reached out to potential clients through direct emails and offered to help with small projects to build relationships.

6. Setting Up Operations

To manage my business efficiently, I invested in tools for project management, invoicing, and client communication. This helped me stay organized and deliver high-quality work on time.

7. Learning and Adapting

The web design industry is always evolving, so I made it a point to keep learning. I stayed updated on the latest trends and technologies, which allowed me to offer cutting-edge solutions to my clients.

8. Reflecting on Success

As my business grew, I took time to reflect on my achievements and challenges. Each project taught me something new, and client feedback helped me improve. Celebrating small wins kept me motivated and focused on my goals.

Starting my website design business has been a rewarding journey filled with learning and growth. If you’re passionate about design and ready to put in the work, you can turn your dreams into reality too.

Feel free to reach out if you need any help with the website design for your business or other project

The post How I started my website design business? first appeared on Business Consultancy Firm.